Dawson Druesedow opened 4-Wheel Performance in 2005 while completing his criminal justice degree at Midwestern State University. Always passionate about trucks and accessories, he followed his dream to provide the local area with a premier shop to customize vehicles with high quality products. After 15 successful years and a growing national reputation, Dawson recently moved his team into their current 8,000 sqft location. The facility includes a 6-bay shop with state-of-the-art equipment, an interactive showroom complete with a full display vehicle and a lounge area for customers.
From the beginning, the business model has been to provide quality, reliable products and excellent customer service. Employees pride themselves in their knowledge and expertise. From sales to installation and delivery, they take ownership of their work and their customers’ satisfaction. Vendors, too, know their products will be installed correctly and represented in the manner they were intended. Whether a cutting-edge build or traditional, whether single products or multiples, 4-Wheel Performance offers customized solutions, stands by their products and has earned the trust of their customers.
While the shop has been the recipient of many industry awards and recognition, two of the most coveted awards are from the Better Business Bureau. In 2018, the shop received the BBB Torch Award for Ethics (North Texas, Dallas and Wichita Falls area). In 2019, the business earned the BBB International Torch Award for Ethics.
In the product industry, Dawson’s election to the SEMA Select Committee of TORA (Truck Off-Road Alliance) in 2017 and also as a new product judge at the 2018 and 2019 SEMA Show have extended his knowledge of the latest products and vehicle trends. His love for the automotive industry and the local community drives him to constantly seek a higher standard for the shop.